Breastfeeding Matters in Kamloops Information

​​​​​​​ ​Breastfeeding Matters in Kamloops

The Breastfeeding Challenge/ Celebration is an annual event to have the most number of babies latched on and feeding at the same time in the same location.  This is world wide event started by Quintessence Foundation of BC.   This event celebrates breastfeeding and milk-banking, and demonstrates promotion, protection and support for breastfeeding women and their families. It’s a chance for education and peer support done in a fun social way.


"In 2016 we overhauled our website and we are still sorting out all the participating sites as some were lost in transition. We had over 4,000 children take part and hundreds of adults in six countries. Sites varied in size and location, but it was a fun event for all. When the Quintessence Breastfeeding Challenge was first undertaken in 2001, we did not realize that 17 years later public breastfeeding would still present a major challenge for many women. In recognition of this fact, we have kept the original title of the event. We have received some feedback stating that some women find breastfeeding easy and therefore don’t relate to this title. Whereas this is true for some, our breastfeeding statistics clearly indicate that mothers are not achieving their own breastfeeding goals and that society still makes it challenging to breastfeed. The Breastfeeding Challenge is one strategy to help spread the word globally that breastfeeding is normal and an important strategy for child and maternal health. Truly, the road to lifelong health begins with breastfeeding". Quintesssence


This always done on the first Saturday in October, so save that date and join BMIK at 10am for the 11 am latch on.  Friends and family welcome. 


This year, 2016, BMIK held this event for the first time at the Kamloops Farmer's Market.  

If you wish to help with the event ( there are a number of volunteer jobs) please contact us at: info@breastfeedingmattersinkamloops